/ www.bossbella.co
/ Brand Management
Client: Bossbella SG
BossBella Essential Oils involved brand development, creating the visual brand identity, packaging and building the e-commerce platform with a clear brand distinction.
The brief was to capture the founder's personality and character into the brand tastefully across all platforms - balancing the eccentricity, elegance and emphasis on natural healing.
Our task was to design a user-friendly online platform that reflects Eliza's vision and the brand’s ethos. The website features a bold and eccentric pop-art style design incorporated with modern functionality and intuitive navigation, showcasing the diverse range of oils and their benefits.
We focused on providing a seamless shopping experience with secure payment options and an efficient checkout process. The result is a vibrant e-commerce site that not only drives sales but also fosters a community around wellness and informed choices in natural health.
visual brand identity
extracts from social media statics displaying the product range during the brand introduction.
traditional marketing strategy for BossBella
Given that BossBella's founder, Eliza, is a dynamic 72-year-old with a passion for natural wellness, we recognized the value of integrating traditional marketing methods with digital strategies. We developed beautifully designed flyers and brochures that effectively communicate the benefits of essential oils, highlighting key features and usage guidelines while aligning with Eliza's holistic philosophy.
By leveraging these traditional materials, we aimed to connect with customers who appreciate tactile, personal interactions. This approach not only honors Eliza's values but also ensures BossBella reaches a diverse audience, blending the founder's legacy with contemporary marketing practices to engage meaningfully with all potential customers.
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