the brief
HCS had the expertise and the track record. Its director helped establish the MUIS Halal Certification Strategic Unit, and the team has advised F&B, cosmetics and pharmaceutical companies. But that reputation lived offline.
Businesses now research their consultants online before they make a call. To be found and trusted there, HCS first needed a brand that looked as credible and current as the advice it gives.
the identity
The new mark pairs a dome silhouette with geometric, Arabic-inspired lettering, set within a deep olive tile. Beside it, a heavy serif HCS gives the firm the weight of an established practice, while the spaced capitals of CONSULTANTS keep it measured and professional.
- Deep Olive
#30361FGrounded and established. The base of the mark. - Lime
#CBDB2AFresh and approachable. The accent that draws the eye. - White
#FFFFFFClarity and space.
one clear promise
Halal certification can be a confusing process. The brand voice was built around a single promise that answers that directly, and it now runs across every touchpoint, from the website to Instagram.
“We make Halal matters simpler.”
the website
We designed and built a new website organised around the questions prospective clients actually ask, so every visitor finds a clear starting point, and a direct line to the team.
- 01Why Halal?
- 02How to Apply for Halal Certification?
- 03Which Halal Scheme is right for us?
