01The brief
Built to enter strong, and to scale.
RentalMice supplies event technology across Asia, from tablets, laptops and VR headsets to event Wi-Fi, badge printers and display screens.
New Edge Technology was introducing RentalMice to the market. It needed an identity that would establish credibility with event organisers from launch, and hold up as the business grew, so the team would not have to revisit the brand later.
02Our work
A complete launch package.
We strengthened the RentalMice identity and defined a navy and gold palette.
We then produced the full set of launch materials: brand guidelines, product catalogue, stationery, staff uniforms, trade show booth, social media content and website. Built as one system with clear guidelines, they gave the team a consistent brand from day one, and a foundation that extends to new products, markets and events without rework.
03The identity
A mark that works at every size.
The mouse mark can be used with the wordmark or on its own, and the palette alternates between navy and gold depending on the background.
Try the logo on
One mark, three backgrounds.
04Applications
From the booth to the business card.
The identity was applied consistently across print, uniforms, events and digital channels.
One palette, every touchpoint.
05Web design & development
A website for browsing and enquiries.
The website lets event organisers browse equipment by category, view product details and submit an enquiry.
- Online product catalogueEquipment organised by category, with a dedicated page for each product.
- Enquiry-ledClear calls to action and an enquiry form that captures event dates and requirements.
- Consistent brandingThe navy and gold palette and the mouse mark carried through every page.
