Campaigns & Content · Singapore
campaignsand contentbuilt on one message.
Content only builds momentum when every piece says the same thing. We plan, produce and run campaigns and content for Singapore businesses, from a single launch to an always-on presence.
At a glance
one message, every channel.
Kubra Media is a Singapore branding and communications agency. We run campaigns and content on a brand that is clear first, produce everything in-house, and measure results against your own figures.
- Based in
- Tampines, Singapore
- Since
- 2014 · 350+ brands
- Services
- Campaign strategy, content production, social media, paid social, event coverage
- Recent campaigns
- Muhammadiyah Association, Rive Gauche, HCS Consultants
- Results
- +21% Ramadan donations, +75% Q4 revenue year on year
- Start here
- Brand Audit, three weeks, SGD 1,280
When you need a campaign
moments that need a push.
- 01
A launch or opening
A new brand, outlet, product or menu that needs the right people to hear about it at the right time.
- 02
A seasonal peak
Ramadan, festive seasons and year-end, when every competitor is also asking for attention. Muhammadiyah Association →
- 03
A fundraising appeal
Giving people a reason to choose your cause, not just a reminder to give. Ramadan campaign →
- 04
Reintroducing a brand
Connecting a changed brand to the customers who already know and trust it. Rive Gauche →
- 05
Building a presence from zero
A business with a strong reputation offline and almost nothing online. HCS Consultants →
- 06
Always-on content
A steady stream of content that builds on itself, instead of a new idea every week.
Why content stalls
more posts is not a strategy.
Most businesses do not have a content problem. They have a message problem. When every post starts from a new idea, nothing builds. We agree the one thing your brand needs people to remember, then make every campaign and post reinforce it.
What we do
strategy to reporting.
- 01
Campaign strategy & messaging
One clear idea for each campaign, built on what the brand stands for.
- 02
Content production in-house
Photography, video, design and copy produced by our own team, so everything looks and sounds like one brand.
- 03
Social media management
Planning, publishing and community management across Instagram, Facebook and your other social channels.
- 04
Paid social
Paid weight behind the messages that are already working, not behind guesses.
- 05
Event & on-ground coverage
Coverage of launches, events and community activities that carries the same story offline.
- 06
Reporting against your baseline
Results measured against your own figures before the campaign, not against likes alone.
Proof
campaigns that moved the numbers.
Figures are % change against each client’s own pre-engagement baseline.
Questions
campaigns, answered.
What is the difference between a campaign and content?
A campaign is a focused push with one message and a clear goal over a set period, such as a launch or a seasonal appeal. Content is the ongoing stream of posts, photos and videos that keeps the brand present between campaigns. Both work best when they say the same thing.
Why is our content not getting results?
Usually because there is no single idea behind it. Posting often creates activity, but without one clear message people have no reason to remember you or choose you. Fix the message first, then produce less content with more purpose.
Do you produce content in-house?
Yes. Kubra Media produces photography, video, design and copy with its own team, so campaigns and content stay consistent across every channel.
Do you run paid social media ads?
Yes. We run paid social to amplify messages that are already working. For Muhammadiyah Association’s Ramadan campaign, paid weight behind one clear message helped reach 1.2 million Instagram views and lift donations 21% year on year.
How do you measure campaign results?
Against your own baseline: the same period a year earlier or your average before the campaign. We report the change in the numbers that matter to the business, such as revenue, donations or spend per customer, alongside reach and engagement.
Do you only work with F&B brands?
No. F&B is our most concentrated service, but we run campaigns and content for non-profits, professional services, engineering firms and other Singapore businesses.
How much does a campaign cost?
Every engagement starts with a three-week Brand Audit at SGD 1,280, credited in full if you continue. Campaigns and ongoing content are then scoped to what the audit shows you need.