Brand Strategy & Rebranding · Singapore
rebrand whenthe brand stopsmatching the business.
A rebrand is not a new logo. It is how a business makes sure the way it looks, speaks and sells matches what it has become. We help Singapore businesses decide whether they need one, and build it properly when they do.
At a glance
when, why and how.
Kubra Media is a Singapore branding and communications agency. We rebrand businesses that have outgrown their identity, are entering a market, relocating or repositioning, and we start by checking whether a rebrand is the right answer at all.
- Based in
- Tampines, Singapore
- Since
- 2014 · 350+ brands
- Services
- Brand strategy, positioning, naming, visual identity, brand language, guidelines, rollout
- Recent rebrands
- Exctel Engineering, HCS Consultants, RentalMice, Cherry & Oak, JING
- Sectors
- Engineering, events technology, professional services, F&B
- Start here
- Brand Audit, three weeks, SGD 1,280
When to rebrand
six signs it is time.
- 01
You have outgrown your identity
The business has grown, entered new markets or moved upmarket, but the brand still looks like the company you were years ago. Exctel Engineering →
- 02
You are launching or entering a market
A new brand has one chance to look credible from day one. Building it properly at launch avoids rebranding a year later. RentalMice →
- 03
You are moving, repositioning or raising prices
A new location, a new audience or a higher price point needs a brand that justifies it before customers walk in. JING →
- 04
Your touchpoints tell different stories
When the logo, the space, the website and the social feed each say something different, customers cannot tell who you are for. Cherry & Oak →
- 05
Your expertise is invisible online
Your reputation was built on referrals, but new customers now research you online first and find little to go on. HCS Consultants →
- 06
A previous rebrand never landed
The brand changed, but customers never connected the new look to the business they already knew. Rive Gauche →
When not to
a new logo won’t fix everything.
If sales are down because of service, product or price, a new identity will not fix it. If customers already understand who you are, a refresh of how you communicate is usually enough. The Brand Audit tells you which situation you are in before you spend on a rebrand.
Planning a big change? Read how to keep the customers you already have →
What a rebrand includes
from strategy to rollout.
- 01
Brand strategy & positioning
What the business stands for, who it is for and why customers should choose it, agreed before any design starts.
- 02
Naming
A new name when the old one no longer fits the business or the market.
- 03
Logo & visual identity
Logo, symbol, colour and typography, designed to work from a favicon to a trade show booth.
- 04
Brand language
How the brand speaks: messaging, tone of voice and the key lines customers should remember.
- 05
Brand guidelines
Clear rules so the team, suppliers and partners apply the brand the same way everywhere.
- 06
Rollout across touchpoints
Stationery, uniforms, menus, event booths, website and social media, launched together.
Proof
brands we have rebuilt.
Figures are % change against each client’s own pre-engagement baseline.
Questions
rebranding, answered.
When does a business need a rebrand?
A rebrand is worth considering when the brand no longer matches the business: you have grown or moved upmarket, you are entering a new market or location, your touchpoints tell different stories, or customers do not connect your name with what you do. If customers already understand you, a refresh of how you communicate is usually enough.
What is the difference between a rebrand and a brand refresh?
A refresh updates how the brand looks and speaks while keeping its position. A rebrand changes what the brand stands for or who it is for, and often its name, logo and visual identity as well. The Brand Audit shows which one your business needs.
Will a rebrand lose our existing customers?
Not if it is planned and communicated well. Customers need to recognise the business they already know in the new brand, and they need to be told about the change. A rebrand that is launched quietly is the one most likely to confuse loyal customers.
What does a rebrand include?
Kubra Media rebrands typically cover brand strategy and positioning, naming where needed, logo and visual identity, brand language, brand guidelines and rollout across stationery, uniforms, menus, event booths, website and social media.
How much does rebranding cost in Singapore?
Every engagement starts with a three-week Brand Audit at SGD 1,280, credited in full if you continue. The rebrand is then scoped to what the audit shows your business needs, from a focused refresh to a full identity and rollout.
Do you design and build websites as part of a rebrand?
Yes. Recent rebrands for Exctel Engineering, HCS Consultants and RentalMice each included a new website designed and built by Kubra Media.
Which industries do you rebrand for?
Kubra Media has rebranded businesses in engineering and telecoms, events technology, professional services and food and beverage. More than 350 brands since 2014.